One Down revamping “Tabo Takes” to address crucial Fil-Am topics, and YOU can be casted in the Series
Los Angeles, CA - March 20, 2024 - If you’re Filipino American, you probably have come across the striking yellow graphic posts on Instagram calling out very specific aspects of being Filipino at least once on your Instagram timeline. One Down, one of the leading Filipino American media companies in the US, champions crucial, and often taboo, topics that intimately describe what it means to be Filipino, and one of their viral video formats to do this is – Tabo Takes!
"Tabo Takes" is One Down’s groundbreaking, original series where “opinionated” talents engage with taboo topics by selecting "hot takes" from a traditional Filipino item, the 'tabo,' commonly used in the bathroom. Participants then react and share their insights on these taboo topics, fostering empathy and understanding among viewers.
The pilot episode of Tabo Takes - all about Filipinos and bad money habits - featured prominent “financial hype woman” Berna Anat. The video surprisingly ended up blowing up on Facebook, garnering over 4 million views organically and launching an unexpected format for the company. Over the course of a few years, One Down continued to produce this series, gaining well over 10 million views across platforms for the series and featuring prominent celebrities such as Liza Soberano, Nadine Lustre, the cast of Drag Race PH, BJ Pascual, and even Korean Rock Band, The Rose.
Credit: Sthan Lee
In Season 2, One Down is “doubling down” on their mission to amplify the voices of Filipino Americans by delving into topics crucial to the Fil-Am community. The revamped format will tackle pressing issues surrounding identity, sexuality, dating, and so much more - aiming to shed light on misconceptions, struggles, and shame that originates from within the Filipino culture.
Credit: Sthan Lee
The new series will kick off with the center topic being all about FINANCE. Some of the thought-provoking subjects slated for discussion include:
Two eldest daughters discussing toxic Filipino finance traits
Conversations between American-born and Philippine-born individuals addressing misconceptions about poverty
Immigrant parents sharing their experiences of financial frugality in America
Insights from Filipinos who dropped out of college on how they navigate financial stability
Candid discussions between individuals from varying financial backgrounds, including those in poverty and millionaires
Interactions between different generations, such as boomers and Gen Z, on financial planning
Meetings between finance influencers, investors, and small business owners to explore wealth-building strategies
Filipino Americans talk about identity & not being “real Filipinos.”
Filipino Parents explain to therapists why they don’t believe in mental health.
LGBTQ+ Filipinos share why they come out only when they’re successful.
Mixed Filipinos talk about the racist PH beauty standard.
Gen Z Filipinos talk PCNs: Appropriation or Appreciation?
Filipinos talk about the pros and cons of their dating life!
Filipino Siblings talk about family relationships: Toxic competition or safe space?
Filipinos talk about racism, discrimination & the rise of Anti-Asian hate
One Down is actively seeking participants from the Filipino community in Los Angeles to join these important conversations. Interested individuals can apply to be part of the series here at One Down’s website.
Established in 2018, One Down has emerged as a powerful voice for Filipinos in America and across the diaspora. Through innovative content and community engagement, the media company continues to elevate Filipino voices and narratives on a global scale.
For more information on "Tabo Takes" Season 2 and to apply as a participant, please visit bit.ly/tabotakescasting.
About One Down:
One Down is a Filipino-centered media company with operations across the US and Philippines, created to engage the world on Filipino culture. We challenge the existing model of entertainment, champion the voice of creators, and amplify the calls of our community. And we do so with data at the forefront of our content, to be at the cross-roads of culture and impact.