Editorials

In today’s world, where identity, culture, and fashion intersect, few brands capture this fusion as effortlessly as bago. Rooted in the rich tradition of Filipino textiles and empowered by the spirit of modern streetwear, bago has emerged as a fashion brand that does more than just create garments—it tells stories. Every piece they produce is a love letter to Filipino heritage, a homage to the weavers who handcraft their textiles, and a testament to the importance of slow fashion in an era of overconsumption.

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For decades, Daly City has been known as the “Pinoy Capital of the Bay Area,” home to one of the largest concentrations of Filipino families in the United States. Filipino immigrants have long flocked to this community, building businesses, raising families, and contributing to the city’s vibrant cultural fabric. However, as the cost of living skyrockets and rent prices soar, many of these families are finding it increasingly difficult to stay in the city they once called home.

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Filipino weaving traditions are a testament to the resilience, creativity, and spirituality of indigenous communities across the Philippines. Each woven textile tells a unique story, passed down from generation to generation, preserving the history and culture of its people. As modern trends like fast fashion continue to dominate, these weaving traditions face existential threats. Yet, they remain as vital as ever, not only for their beauty but for the deeper cultural and spiritual connections they represent.

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