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The Chismis Francesa Jana Millenna D. Santiago The Chismis Francesa Jana Millenna D. Santiago

Are Filipinos Marketable in Music?

Filipinos have an immense love for music. Go to any family gathering and you’ll find either a videoke machine or a tito strumming passionately on his guitar. But music itself has and always will be part of our cultural identity. And while most of us have continuously attempted to make a career out of it, plus the fact that a whole Asian-lead genre known as K-POP is currently succeeding, the music industry in America still doesn't seem to want to back us up. Why are we worth a viral 4-chair turning audition video but not worth promoting a debut album? Does this mean Filipinos can’t sell music or are we just not given the opportunity to?

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