Case Study: Sweet Mango Therapy
Filling Therapist Caseloads with Culture-First Content
The Problem
Sweet Mango Therapy (SMT) is a mental health provider focused on culturally competent care for Filipino and Filipino-American communities. While their services resonated deeply with their niche audience, they lacked the organic marketing reach to connect with potential clients and explain the unique value of Filipino-centered therapy.
With no in-house content team and limited time to focus on marketing, SMT needed a partner to help them stand out in a space that’s often dominated by generic, Western mental health narratives.
The goal: Build awareness, engage the right audience, and convert interest into actual booked consultations—with no paid ads.
Our Work
We designed and executed a three-part organic content campaign, leveraging One Down’s cultural fluency and high-performing distribution channels to:
Educate: Break down the stigma of therapy using culturally specific pain points (Filipino parenting, guilt, generational cycles)
Resonate: Build emotional connection through relatable, humorous, and vulnerable storytelling
Convert: Turn engagement into booked therapy calls using bit.ly tracking, direct CTAs, and funnel-focused post sequencing
Across all three campaigns, we used a blend of:
Short-form Instagram and Facebook posts
Strategically timed messaging around pain points and healing
Continuous optimization to drive deeper conversions
THE RESULTS
Over the span of the campaigns, SMT saw transformational growth—not just in visibility, but in actual booked clients. One Down’s content became the primary source of new client acquisition, helping SMT fill up all therapist slots through organic content alone.
Campaign 1
4,084 Likes
2,615 Likes
3,128 Likes
Total Organic Reach
196,265
Total Engagements
~4,000+
Engagement Rate
~2.0%
*Estimate based on engagement-to-reach ratio from platform analytics.
Campaign 2
3,853 Likes
1,242 Likes
1,412 Likes
Total Organic Reach
254,659
Total Engagements
12,581
Engagement Rate
4.94%
*Estimate based on engagement-to-reach ratio from platform analytics.
Campaign 3
3,853 Likes
1,242 Likes
1,412 Likes
Total Organic Reach
279,460
Total Engagements
25,389
Engagement Rate
~9.1%
*Estimate based on engagement-to-reach ratio from platform analytics.
Over 1,000 new followers across all campaigns
Follower Growth
Conversion Impact
Consistent growth in consultations campaign after campaign
Booked Calls
All available therapy slots were filled through these campaigns
Without a single dollar spent on ads, Sweet Mango Therapy:
Drove thousands of engagements
Generated steady booked calls
Converted interest into real clients
And most importantly, built trust in a space where stigma often wins
