Case Study: Illa Manila
Driving Sales
The Problem
Illa Manila, a Filipino-owned streetwear brand, wanted to double their orders from a previous collection launch. But as a dad and solopreneur, the founder was juggling parenting and business operations, leaving little time for marketing. He needed a team to take over campaign execution so he could focus on running the business.
The goal: buy back time while still growing the brand.
Our Work
We launched a cross-platform campaign designed to both increase brand awareness and drive sales. The strategy focused on positioning Illa Manila across multiple categories through storytelling and community engagement, while emphasizing the preorder campaign for the “Barongorak,” a key product drop.
Over 14 social posts were created to build momentum, grow the audience, and convert attention into action.
THE RESULTS
The campaign reached over 731,000 people organically, drove 1,037 link clicks, and gained 3,700 new followers for the brand. It generated over $50,000 in revenue, including sales from both the preorder campaign and additional purchases outside the launch window—proving the long-tail impact of community-driven content.
1,822 Likes
1,841 Likes
4,252 Likes
1,294 Likes
731,000
Organically Driven Views
~$50,000
In sales revenue from 1-month campaign with one down
3,700
New Followers
